Star company - come with me

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Star cards were unlike any cards previously produced covering the NBA. They were sold in hobby shops by team in sealed, transparent plastic bags, known to many as "polybags." Cards were made available nationally through a small network of a half dozen so-called master distributors although some parts of the mid-west and various southern states received little attention among the distributor network. Many cards were initially purchased in response to ads in sports card magazines and even at various sporting events, including minor league baseball and hockey games. To this day, these cards are difficult to find due to the small print runs and non-standard distribution methods. These factors are also among the reasons the hobby does not view Star cards as traditional "rookie" cards, but instead considers them "extended rookies" or licensed cards published chronologically before a player's recognized rookie card. The 1986 Fleer set, published after most Star Company sets, remains the set viewed by most as listing the official rookie cards of many of the 1980s great players.

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